MACHAS

CHRISTMAS AT LIBERTY

One of the most exciting moments in the career of a young illustrator is when that call from a big company that saw your work comes through, and they and want you, yes you! to create an artwork.

All those years spent honing your technique and style are finally paying off: a reputable, major brand is commissioning you for an important project and you are well aware that this is a chance to step into another league of artists.

After the initial burst of enthusiasm, all sorts of questions arise What the best way is to manage a negotiation, what should be made clear in the contract or what the best way to structure the day-to-day production workflow is, are just a few of aspects of creative production that shouldn’t be underestimated.

When Matteo called us he had just received a letter from Liberty, the iconic London department store, who wanted him to create an artwork for its bespoke retail corners. With such a splendid commission, Matteo’s approach was to make the most of this opportunity, focusing all his time and energy on creating the best artwork possible rather than wondering how to manage it.

As he knew we had previously worked with his mentor Simone Massoni, he reached out to ask us to support him through the whole process.

Matteo is undoubtedly talented, and working with him was a no brainer for us. We managed the artist from the initial response to the delivery of the final image. The result speaks for itself: combining a soft creamy colour palette with selected angular shapes, the artwork depicts a cosy interpretation of the historic building that dates back to the Tudor period. The light coming out from the building projects a warm glow, giving an uplifting Holiday atmosphere.

And with an unexpected Christmas twist, Liberty decided to sell artwork prints and a limited edition apron exclusively for ITV’s Text Santa charity campaign, in which all the proceeds are shared between UK-based charities MacMillan, Save the Children and Make a Wish.