MACHAS
Blurring the boundaries between creativity, communication and activation, Machas's mission is to give shape to your vision and to inspire people.
Machas works for Grey Singapore on Quann campaign:
Grey Singapore commissions Machas to create bold images for CISCO’s security brand QUANN
Machas works for Grey Singapore on Quann campaign:
Machas works for Grey Singapore on Quann campaign:
Machas works for Grey Singapore on Quann campaign:
Machas works for Grey Singapore on Quann campaign:
Machas works for Grey Singapore on Quann campaign:
Machas works for Grey Singapore on Quann campaign:
Machas works for Grey Singapore on Quann campaign
Machas was the first port of call to source and manage the visual talent when Grey Singapore was tasked with launching CISCO’s latest campaign for its security brand, Quann. The cyber protection provider wanted to convey to the Singaporean market how seemingly simple actions can cause catastrophic security breaches. Following the art direction of Grey Singapore, the Machas team were quick to present an eye-catching portfolio of suitable artists, knowing that a bold, impactive graphic was crucial for voicing a message that aims to redefine our habits and level of alertness.
Grey Singapore found Machas’ selection of Spanish illustrator Borja Bonaque to be a great choice for expressing the security services of the world leading information system with a sleek yet attention-grabbing style.
Pairing his simple, clean shapes with solid, vibrant colour, Borja’s introduction of clever twists compels the viewer to take a second look: an apparently harmless spotted dog quickly reveals a mischievous thief, whilst an urban cityscape exposes a criminal lurking within.
The initial campaign comprised of three layouts but was so successful that Quann commissioned two further images, this time to produce two grand sized billboards specifically designed for Changi Airport. In keeping with the rest of the campaign, the two billboards located in the immigration section of the airport show familiar images twisted with slight changes. Shakespeare, Einstein and Charlie Chaplin got the Bonaque treatment, and as passengers emerged from security, the campaign declared the way for their cyber-security to be equally on track.