MACHAS
Blurring the boundaries between creativity, communication and activation, Machas's mission is to give shape to your vision and to inspire people.
Simone Brillarelli x The Technique Crafters:
Simone Brillarelli teamed up with newly launched boxing & fitness club The Technique Crafters to design a bold, dynamic visual identity, along with a stunning mural for their Warsaw studio.
Simone Brillarelli x The Technique Crafters:
Simone Brillarelli x The Technique Crafters:
Simone Brillarelli x The Technique Crafters:
Simone Brillarelli x The Technique Crafters:
Simone Brillarelli x The Technique Crafters:
Simone Brillarelli x The Technique Crafters
Machas and Italian artist and designer Simone Brillarelli partnered with The Technique Crafters, a newly launched boxing and fitness club chain, to develop a bold, dynamic visual identity and a vibrant mixed-media mural for their first club, which opened in Warsaw. While the club offers a broad range of fitness courses, its core discipline is boxing—particularly the Cuban school of boxing. With all its instructors hailing from Cuba, the club is deeply influenced by the country’s distinctive approach to the sport, which blends technical precision with rhythm and fluidity.
Brillarelli drew inspiration from this philosophy, infusing the club’s visual identity with the same sense of movement, boldness, and energy. The vibrant colour palette and sharp geometric forms echo the expressiveness and fluid dynamism of Cuban boxing, translating its spirit into a striking and immersive environment.
At the heart of the Warsaw studio, the mural serves as a powerful centrepiece, seamlessly reflecting The Technique Crafters’ ethos of strength, movement, and creativity. More than just an aesthetic statement, it provides an inspiring and motivational backdrop for members.
Beyond the mural, Brillarelli also crafted the club’s visual identity, redefining the connection between fitness and art through a design that reflects dynamism, discipline, and passion.