Blurring the boundaries between creativity, communication and activation, Machas's mission is to give shape to your vision and to inspire people.
Avoiding shopping during Christmas time is almost like eating fish and chips without the chips: unless you’re intolerant to potatoes you know that is not going to happen.
So while everybody is coping with the unavoidable and are busy shopping, Ubi bank decided to support their customers by giving them the chance to win prizes while paying bills online.
The lovely peeps at DLV BBDO Milan, who created the previous campaigns, contacted Machas to work out a character in line with their campaign’s vision while adding a personal flair. Machas selected in the Network the ideal talent to give life to such a cute character and with a 5 days turn around created the visual.