MACHAS

Blooming Bonds: Becha x Iris Ceramica Group

Machas consulted the Iris Ceramica Group on connecting their ethos through contemporary art by curating a series of meaningful, cutting-edge multi-site exhibitions during the Cersaie trade show 2023 in Italy.

After presenting a comprehensive selection of artists and potential creative approaches, Iris Ceramica Group chose mixed-media artist Becha for her refined and delicate aesthetic to transform their booth into an art gallery.

For this occasion, BECHA created the “Blooming Bonds” series, featuring an astonishing interactive, large-scale tiled mural and three video installations showcasing the artist’s distinctive mixed-media universe.

Using a harmonious fusion of collaged and digitally painted elements, Becha depicted a landscape with human and natural figures seemingly suspended in space, embodying the values of beauty, innovation and sustainability with elegance and depth. 

The 18-meter artwork was crafted on large ceramic tiles employing ICG’s patented Design Your Slab printing technology and fixed to walls with the innovative Attract magnetic system, which was introduced at Cersaie. This innovation allowed the mural to be removed and reused and empowered visitors to interact with the artwork by modifying and replacing a few elements to suit their preferred texture and colour.

“For me,” BECHA explains, “the value of creating a collage was always about that special moment when the whole composition is altered by changing just one element and realising, “That’s the one!” — although it does not have to be only one, there can be many combinations!
So when visitors choose a tile of their liking from the library and make their choice, they follow the principle of modularity and participate in the collage process - in a way, they become co-creators.”

“Blooming Bonds” also featured three video installations animated by Željko Katanić, scored by London-based musician Stefano Ritteri, and produced by Machas. The video installations, centring on beauty, innovation, and sustainability themes, had their own distinct sound identity, and when experienced as a whole, they come together to form a harmonious chord.

The “Blooming Bonds” installations will be displayed in the Iris Ceramica Group showrooms worldwide.

Credits:
Artwork: BECHA
Animation: Željko Katanić
Sound Design: Stefano Ritteri
Production & Art Consultancy: Machas

See more of Becha’s work here!