MACHAS

Jeff Rogers for Monterey Jazz Festival 2021

Machas Artist Jeff Rogers has a long history in collaborating with the team of the Monterey Jazz Festival, creating posters and developing visual identities for the renown Californian music festival.

In 2020, he designed some playful illustrations and lettering before the edition was cancelled due to the Covid pandemic. For the 2021 festival, Jeff got the chance to take his initial design further and develop a fresh, new identity for the upcoming edition.

“This year’s art is based on the work I developed for the 2020 festival that got cancelled” explains Jeff. “We didn’t want to throw that work completely out but wanted a fresh take on it.”

“Last year’s art was based on cut paper shapes so I took that idea and created more refined digital cutouts using imperfect angles and circles for curves” says Jeff. “There is also an updated color palette, and I turned the O in Monterey into a sun shape that contains the number 64, expressing hope, joy and the idea of a new day.”

We can already reveal that the main stage design will feature Jeff’s eye-catchy sun illustration. As for the rest, he is currently working on more designs including merchandise, stage design, wayfinding, digital ads and souvenir programme. Keep your eyes peeled for more artwork to be revealed as the festival approaches!

See more Jeff’s work here.