MACHAS

Jonathan Calugi x Monoprix

With his distinctive modern, sophisticated one-line art, Jonathan Calugi expertly brings together visual elements with a flowing, elegant line. Monoprix, known for its yearly Wine Fair, sought an artist to create a vibrant and eye-catching artwork for their artistic poster and brochure, and Jonathan Calugi’s signature style was the natural choice. The result is a cheerful and polished poster that stands out amidst the traditionally styled retail communications. It also pays tribute to independent winegrowers and the journey from producers to customers.

As part of the communication campaign, Jonathan was invited to host two live drawing sessions in Paris. He took over one of Monoprix HQ’s large entrance windows, crafting a hand-painted mural for the internal Wine Fair presentation. Later on, at the in-store launch event, Jonathan performed live customizations, giving corporate guests and lucky clients the chance to have their bottles personally customized by the artist.

Animation by Simone Brillarelli.

See more of Jonathan Calugi’s work here!