MACHAS

Jonathan Calugi x Wyth

The newly launched digital-only Canadian bank Wyth is “The Bank That Does”, and PS&Co Brand Studio found in Jonathan Calugi’s bold yet approachable illustrative style the talent to bring such a positive and can-do attitude to life.

“Together with PS&Co, we created a series of different imaginative words for people to connect with and create their own story,” explains Calugi. “In the rebranding journey for Wyth, we searched for the most effective solutions to visualise the most important moments in people’s lives and the path leading to those milestones, whilst ensuring that the illustrations reflected the bank’s inclusive and diverse customer base.”

“I think people will love the simplicity of the illustrations, the idea of I could draw this, and the resulting feeling of immediate connection”, concludes Jonathan.

The result is a bold, striking series of illustrations for the brand to use across all their touch points. The illustrations were brought to life through animations by Blatant Studio.

See more of Jonathan Calugi’s work here!