MACHAS

Miguel Angel Camprubi’s characters light up the night for SOLANA Light Festival!

What could be more exciting than seeing Miguel Angel Camprubi’s characters coming to life as massive, colourful installations? This is precisely what is happening at Beijing’s Solana, where his lively world takes over the mall’s festival in a series of playful site-specific art installations!

“I’ve always wanted to see my designs come to life, out of the screen or paper”, confesses Miguel, “and SOLANA was the perfect playground to do so”. Miguel collaborated with the Beijing shopping mall on the 14th edition of their yearly festival - one of China’s most celebrated light festivals, known for its spectacular light shows.

“I was inspired by the Beijing Winter Olympics, and I thought it would be fun to turn SOLANA’s squares into ski tracks and skating rinks,” says Miguel. Spread across 8 different locations of the mall, both outdoor and indoor, the installations make for a fun and festive experience, celebrating the joy of winter and the thrill of outdoor sports.

“My creative process always starts with paper. I sketch pages and pages, trying to find good ideas and concepts. Sometimes I write, sometimes I draw,” explains Miguel. From pencil sketches to 2D designs and 3D artworks, Miguel’s lovely bunch of characters became a series of stunning physical installations developed and executed with Machas’ long-time client Brand Head.

Miguel confesses: “I couldn’t be happier because this is my very first exhibition in China and my first 3D installation as well!”

The result is a charming series of artworks appreciated by young and old alike, who simply cannot resist photographing the installations and playing around them. Launched on 3rd December, the festival will run until March 2022.

See more of Miguel Angel Camprubi‘s work here!