MACHAS

Sinfonia: Hélène Builly x Iris Ceramica Group

Mixed-media artist Hélène Builly once again captivated audiences with her sophisticated and poetic approach to collage, this time for Iris Ceramica Group’s presence at Cersaie, the international ceramic trade show.

With her distinctive style, Builly created a series of surreal artworks that showcased her unique talent for weaving together fragments of reality into harmonious and ethereal new compositions.

Drawing inspiration from the “Sinfonia” concept, a metaphor for the harmonious diversity of the Group’s people showcased at the Cersaie trade show, Builly created four captivating artworks featuring a few selected elements emerging from expansive, calm spaces in an enhanced perception of the surrounding environment.

From the enigmatic figure of the Maestro conducting a magnificent mountain landscape to the playful depiction of the Cello, Builly’s artworks exemplify a brilliant interplay of elements that exist in a transient yet perfect balance, evoking a gentle sense of vertigo and timeless beauty.

To further enhance the experience, animator Stefano Carugati brought the artworks to life, transforming them into looping animated posters, which were projected onto screens at the booth and in the Group’s showrooms.

Builly’s creations for Iris Ceramica Group demonstrate her exquisite ability to elevate the medium of collage into an art form that not only captivates the viewers but also reshapes how we see the world.

See more of Helene Builly’s work here.