MACHAS

When Art meets Design: Agostino Iacurci x Proposte

Agostino Iacurci blends Art and Design with a bold, striking artwork for Proposte Fair, the leading trade show in luxury furnishing fabrics.

Taking place in the iconic Villa Erba on the shores of Lake Como, Proposte focuses on showcasing the quality and professionalism of the Made in Europe manufacturers and commissioned Iacurci to create an artwork that captured the essence and values of the trade show.

Iacurci took the occasion to explore furnishing fabrics as visual patterns in a bold, pop artwork featuring colorful curtains, funky patterns and a revisited Mendini armchair as the main subject.

Agostino explains: “I thought about using fabrics as a storytelling tool, thanks to their ability to transform spaces and objects - and Poltrona di Proust (1978) by Alessandro Mendini and its re-design concept came immediately into my mind. Therefore I placed it at the centre of the scene, theatrically crossed by two curtains held open with tie-back braids. Each element – the armrests, back and seat — of this classic armchair had a different fabric and decoration that helped connect the artwork with the international, multicultural and open identity of the object and the event.”

“In Agostino Iacurci we found the ideal artist to synthesize, in an exemplary way, what Proposte 2020 represents”, says Piercarlo Viganò, president of Proposte.

Find out more of Agostino Iacurci’s work here.