MACHAS

When Fashion Meets Design: Elena Iv-Skaya x Qeeboo

Fashion photographer Elena Iv-Skaya branches out into the world of design and collaborates with design brand Qeeboo on a new extraordinary series - more pop and playful than ever!

The Italian brand is renowned for extraordinary daily-use objects available to everyone, like the Rabbit chair or the Giraffe in love - which marked previous editions of the Salone del Mobile. To capture Qeeboo’s ironic and audacious designs, Elena opted for a colourful array of backgrounds and props and playful poses.

“My creative approach is a bit surreal and minimalist, so it works really well with Qeeboo, which is full of mystery but also irony” explains Elena. “The fun part was emphasizing the bold and unconventional use of colour, which is also one of my stylistic hallmarks. As for mystery, when I was preparing for this shoot, I recalled the black and white images by Man Ray, who had a very particular way of creating interactions between models and objects, giving them a surreal and poetic dimension.”

The result of two days of shooting in Milan is a series of incredibly bold and striking images that successfully narrate the brand’s essence and soul. For Giovannoni, the collaboration was a match made in heaven: “Qeeboo is energy, imagination, and colour” he explains. “Elena Iv-Skaya felt an immediate affinity with these features; she produced 20 powerful images that convey the Qeeboo products and spirit in a synergy between design, fashion, imagination, and creativity.”

See more of Elena’s work here!

Full credits:

Photographer: Elena Iv-Skaya
Creative Director: Stefano Giovannoni / Qeeboo
Agent & Executive producer: Valentina Guarneri / Machas
Producer: Giulia Castellini
Models: Oulimata Gueye Gallet and Martha Pawlowska
Stylist: Eleonora Papetti
Stylist assistant: Chiara Tarantino
Hair & make-up: Vanessa Geraci
Set designer: Michela Croci
Digi tech / assistant: Christian Valli
Retoucher: Elena Iv-Skaya and Viktoria Skopichenko